If you manage a franchise or a B2B services network, here’s an uncomfortable truth:
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The biggest revenue losses in your business aren’t visible in your financials. They’re buried in your CRM.

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Every day, your sales and telemarketing teams are flying blind:

• Which leads are ready to convert?
  
  
• Which clients are about to churn?
  
  
• Which accounts are primed for upsell?
  
  

Most teams don’t know.
They’re stuck navigating spreadsheets, disconnected CRMs, and manually building quotes that often go nowhere.

This isn’t just frustrating - it’s operational drag that kills growth.

The Operational Reality in ANZ Sales Teams

Let’s get specific.

• 45% of ANZ mid-market businesses report that sales teams spend over 6 hours a week just identifying who to call.
  
  
  
  • Salesforce SMB Trends Report ANZ, 2023
    
    
• A 2024 Franchise Business NZ study found:
  
  
  
  • Only 27% of franchisors have a standardised quoting process
    
    
  • 62% of franchisees say upsells are “rarely identified” during service
    
    
  • 71% of reps find their CRM either too complex or not regularly updated
    
    
• In ANZ property services, the average quote turnaround is 4.3 days - and 30–40% of deals go cold before anyone follows up.
  
  
  
  • Local Services AI Study, 2023
    
    

This isn’t a people problem.
It’s a systems failure.

The Three Patterns We See Repeatedly

1. Leads Go Cold Before Action

• CRMs are full of accounts
  
  
• Reps guess who to follow up with
  
  
• Urgency is missed because there’s no live scoring or daily prioritisation
  
  

2. Quoting Is Slow and Inconsistent

• Each rep builds their own template
  
  
• Branding is inconsistent, data fields are wrong or missing
  
  
• Delays cost deals - especially when competitors reply faster
  
  

3. Upsells Slip Through the Cracks

• No system to identify add-ons or renewals
  
  
• Loyal customers miss out on value
  
  
• High-LTV clients aren’t managed proactively
  
  

These issues are amplified in franchise and multi-site service networks, where:

• Sales data lives in silos across franchisees
  
  
• Head office lacks quote visibility
  
  
• Managers waste time just tracking who did what
  
  

What These Segments Have in Common

Segment

Key Sales Pain

What They’re Trying Today

Franchise Operators

Cold lists, no lead scoring, inconsistent estimates, no upsell structure

- Basic CRM (e.g. Zoho, HubSpot)

- Manual Excel tracking

- Field rep discretion

B2B Service Networks

Inconsistent quoting, re-bid losses, decentralised sales ops

- Custom SharePoint folders

- Ad hoc Power BI dashboards

- Manual handover

Insurance Brokers

No renewal alerts, admin overhead, missed cross-sells

- Legacy CRMs

- Compliance-focused tooling

- High rep attrition slows momentum

What unites them isn’t the sector - it’s the broken revenue workflows.

The Root Cause Isn’t Your Tools - It’s the Gaps Between Them

Adding more platforms hasn’t solved the problem.
In fact, it’s made it worse.

• Every tool captures activity - none guide action
  
  
• Every CRM tracks data - none deliver decisions
  
  

Sales teams need workflows that are connected, intelligent, and automated.

Imagine This Instead

• You walk in every morning and see who to call, why, and with what pitch
  
  
• Quotes are ready in minutes, prefilled with accurate data
  
  
• Upsell triggers are flagged automatically based on customer behaviour
  
  
• Your team knows what to do by 7am every day
  
  

That’s not a future state. That’s what we’ve built - right now - for Jani King.

Jani King’s Transformation

Jani King, one of ANZ’s largest cleaning franchise networks, was facing:

• Over 500 reps with wildly different workflows
  
  
• Quote delays and lost leads
  
  
• Zero upsell structure
  
  
• Sales ops flying blind across disconnected tools
  
  

They didn’t rip out their systems.
They activated them.

• Daily lead scoring across 9+ fields
  
  
• Instant estimate generation from dynamic templates
  
  
• AI-identified upsell triggers from Salesforce and CoreLogic
  
  
• Clear sales priorities pushed to each rep every morning
  
  

No new CRM. No new sales team.
Just smart, connected intelligence layered on top.

SupaHuman Powers This New Way of Selling

We help franchisors, service operators, and distributed teams turn data chaos into sales clarity.

• Prioritise better
  
  
• Quote faster
  
  
• Sell smarter
  
  

If your team is still flying blind - it doesn’t have to be this way.

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