SupaBlog Newsroom
How Jani King Unlocked Over $1M in Revenue With SupaHuman AI - Without Hiring a Single New Rep
A Case Study in AI Automation, Sales Prioritisation, and Scalable Efficiency for Franchises

Why Healthcare Research is Stuck in the Past — And What It’s Costing You
Healthcare research in NZ is mired in manual tasks—from hunting for data to assembling reports—wasting valuable time and talent. This blog exposes the hidden productivity crisis in health research workflows and highlights why fixing it is now urgent for mid-sized providers.

What's Killing Efficiency: The Hidden Cost of Hunting for Answers
What everyday workplace hassle is quietly eroding your company’s productivity? For many businesses in Australia and New Zealand, it’s the simple act of hunting for information. Employees spend countless hours each week searching through emails, digging in shared folders, or pinging coworkers with questions - all just to find answers they need to do their jobs.

Sales Teams Are Not Lazy - They’re Trapped in the Wrong System
If you run a franchise network, mid-market service business, or manage field-based sales teams, you’ve likely asked the same question: Why, despite all the tools, is productivity still flatlining? Here’s the uncomfortable truth: it’s not your people. It’s the structure they’re working in.

If You're Running a Franchise or B2B Services Business - Here's What You're Missing
If you manage a franchise or a B2B services network, here’s an uncomfortable truth: The biggest revenue losses in your business aren’t visible in your financials. They’re buried in your CRM.

Why Mid-Sized Teams Keep Drowning in Busywork—And the Fastest Way Out
Why Traditional Solutions for Admin Overload Fall Short

The False Promise of “Quick-Fix” AI Tools: Why Mid-Market Businesses in ANZ Need Smarter AI Services
How AI Automation for Operations is Failing the Mid-Market - And What High-Impact Teams Are Doing Instead

Why Your Sales Team Is Drowning in Data and Still Starving for Insight
You’ve invested in tools. You’ve hired talent. You’ve got data flowing in from every system. So why does it still feel like your sales team is guessing who to call next?
