The Challenge: Too Many Leads, Not Enough Time
Jani King, the industry leader in New Zealand for commercial cleaning services, was facing a good problem: an overflowing sales pipeline. With decades of experience behind them, Jani King is dedicated to upholding the highest standards of quality, service, and sustainability in everything they do. Their team of business development managers (BDMs) was spending more time sifting through leads than actually closing deals. In a typical month, dozens of inbound franchise inquiries came through their website, CRM, and partner portals—but with no clear way to prioritise them, high-potential leads were often left waiting, or worse, fell through the cracks.
Hiring additional sales reps was off the table. The leadership team wanted to grow efficiently, without adding headcount or increasing overhead. The question was simple: How can we help our existing team sell smarter, not harder?
The Solution: Intelligent Sales Prioritisation With SupaHuman AI
SupaHuman AI worked closely with Jani King to deploy an AI-driven lead triage and prioritisation engine, embedded directly within their existing sales workflow. Using SupaHuman's turnkey automation workspace, the solution:
- Integrated Across Tools: It connected to Jani King's CRM, email system, and lead intake forms without requiring IT rework.
- Scored Leads in Real-Time: Each new inquiry was automatically enriched (e.g., industry, region, decision-maker title), then scored using SupaHuman’s proprietary AI model.
- Surfaced High-Value Opportunities: The top 20% of leads were flagged and routed to BDMs within minutes, complete with AI-generated summaries and next-best actions.
No new dashboards. No extra software licenses. Just smarter prioritisation, right where the reps already worked.
The Results: $1M+ Revenue Uplift and 3x Faster Response Times
Within the first 90 days, Jani King saw dramatic results:
- Over $1M in attributable revenue from AI-prioritised leads.
- 3x faster response times to top prospects.
- Zero new hires needed to handle the increased conversion volume.
Because the AI filtered out low-fit or unqualified leads, reps were no longer wasting hours chasing dead ends. Instead, they focused their time on prospects that were both ready and capable to buy.
And the best part? The system paid for itself in under a month.
Why This Matters for Franchise and Multi-Location Brands
Franchises like Jani King often face a volume problem: high lead flow, but limited bandwidth to triage effectively. Traditional CRMs don’t help you prioritise — they just help you store. That’s where SupaHuman AI changes the game.
By automating the "who do we call first?" decision with intelligent scoring and contextual insights, SupaHuman unlocks immediate ROI without additional hires. For mid-market teams trying to scale without burning out their reps, this isn't just a nice-to-have — it's a growth multiplier.
Ready to Sell Smarter?
If your sales team is drowning in leads but starving for conversions, it's time to let AI do the heavy lifting. Book a free automation assessment and see how SupaHuman can help you unlock growth without growing your headcount.
