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The Problem with Search: Why Teams Waste Time Hunting for the Right Information

Gau Kurman

Thursday, May 22, 2025

5

min read

The Daily Drain: Where Sales Productivity Goes to Die

Resources

Professionals spend an average of 2.7 hours each day searching for information, according to research from McKinsey & Company. That’s nearly 14 hours every week lost to browser tabs, Slack threads, dead links, and duplicate files.

For teams that depend on fast, accurate insights, this isn’t just frustrating - it’s a productivity sink, a risk to decision-making, and a hidden cost that compounds with every project.

The core issue? Traditional search tools weren’t designed for the way modern teams work. They prioritise ranking content, not delivering answers. That means hours spent validating sources, filtering results, and switching context—falling on your team to manually stitch it all together.

Why We Built SupaSearch

We built SupaSearch to give that time back.

It’s not just a search engine. It’s a search experience built for real work - designed to live inside your AI assistant, and deliver credible, contextual, and instantly usable answers.

What Makes SupaSearch Different

  • Smarter Intent Recognition
    SupaSearch understands your question’s context. It returns a summarised, direct answer - not a list of links to figure out on your own.
  • Cited and Credible
    Every result is source-linked, so you can trust the data and trace it back instantly. No guesswork.
  • In-Flow and Fast
    No app switching. SupaSearch lives where you work, so you stay in the zone - saving time and mental energy.

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‍A Simple Use Case

You’re a market analyst preparing a competitive snapshot.

You ask:

“Who are the top emerging players in embedded finance in Asia-Pacific?”

Here’s what SupaSearch gives you:

  • Company names and funding rounds from Crunchbase
  • Commentary from a regional VC blog
  • Quotes and trends pulled from a Tech in Asia article

All summarised. All cited. All in seconds. You go from blank page to 80% done - before you’ve opened a second tab.

Who It’s Built For

  • Analysts & Researchers needing reliable, quick insights
  • Marketing & Content Teams building briefs, reports, or campaigns
  • Cross-Functional Teams making strategic decisions across domains

Why It Matters

Your team is losing up to 3 hours a day just looking for information. That’s time you’re not spending on customers, campaigns, or innovation.

SupaSearch doesn’t reinvent how you search. It reinvents what search does for you.

Enable SupaSearch today in your AI settings.

Find answers faster. Trust what you find.

‍

Check out the SupaSearch demo

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