Overview

You’ve invested in tools. You’ve hired talent. You’ve got data flowing in from every system. So why does it still feel like your sales team is guessing who to call next?

It’s not just you. Across ANZ, sales leaders are grappling with the same paradox: more data, more systems—less clarity, less action.

This blog unpacks the real reasons behind sales inefficiency today—and why AI isn’t just a tech buzzword, but a critical unlock for scalable revenue growth.

The Daily Drain: Where Sales Productivity Goes to Die

Let’s start with the uncomfortable truth:
Your sales reps are spending less than 30% of their time actually selling.

According to LinkedIn’s 2023 State of Sales report, sales reps are bogged down with CRM admin, piecing together insights from siloed systems, and manually building estimates. Reps now spend 72% of their week on non-revenue-generating work. That’s time not spent closing deals, deepening relationships, or spotting upsell opportunities.

And it’s costing you. Daily.

• Only 29% of reps in ANZ hit quota last year.
• B2B win rates have fallen to 17–20%.
• Lead-to-customer conversion rates average just 2–5%.
  

If you’re in a multi-unit franchise, professional services firm, or commercial B2B sales environment, you know these numbers aren't just stats. They're lived experience. You’ve got reps flying blind, building estimates by hand, and hoping for the best.

The Real Problem: It’s Not Just a Data Issue - It’s a Decision Problem

Many organisations assume the answer is more tools. Another dashboard. Another CRM field.

But more tools = more tabs = more fragmentation.
Your Salesforce, HubSpot, SharePoint, CoreLogic, and proposal templates are all powerful individually—but without orchestration, they become a maze.

Even though 70% of companies in Australia now use CRM, over 40% of reps say incomplete or siloed data is their top barrier to closing. Meanwhile, 38% of ANZ teams want better integration across systems—but don’t know where to start.

Here’s what’s really going on:

• Fragmented systems = no unified customer view.
  
• Estimates are inconsistent = delayed or lost deals.
  
• No AI-led prioritisation = top leads get missed.

No insight into client behaviour = zero upsell triggers

The Breaking Point: Sales Teams Are Operating Blind

From our work with clients like Jani King and other mid-market services firms, we’ve seen the pattern repeat:

Sales and telemarketing teams are stuck in reactive mode.
They’re sorting cold lists. Guessing priorities. Missing cross-sell moments. And burning out.

Case in point:
Before SupaHuman, Jani King built estimates manually, lacked lead prioritisation, and had no clear way to surface upsell opportunities. Now?

✅ They receive AI-prioritised lead lists by 7am
✅ Deliver tailored, professional estimates in minutes
✅ Identify upsell plays based on actual client behaviour—all within their existing stack

Where AI Delivers the Edge (and Where It Doesn’t)

Here’s the twist: it’s not about “adding AI” to the workflow.
It’s about layering intelligence across what you already use.

In ANZ, 68% of businesses have implemented AI, with another 23% planning to adopt within a year. But only 13% of employees feel well-trained to use it.

That’s why SupaHuman focuses on embedding AI into familiar workflows—not asking your team to learn yet another tool.

Top-performing sales teams now use AI for:

• Lead scoring & prioritisation
  
• Estimate generation
  
• Churn prediction
  
• Cross-sell opportunity spotting

Companies that do it well report 10–30% productivity gains, 30% faster prep time, and better pipeline velocity.

In ANZ, 68% of businesses have implemented AI, with another 23% planning to adopt within a year. But only 13% of employees feel well-trained to use it.

You Don’t Need More Data. You Need Better Decisions.

Let’s call it what it is:
Most CRMs weren’t built for how your team actually sells. And AI isn’t helpful if it sits outside your workflow.

That’s why SupaHuman exists—to turn your scattered systems into structured revenue playbooks, powered by your own data.

We help you:

• Orchestrate your data (Salesforce, HubSpot, CoreLogic)
  
• Automate lead ranking, estimates, and customer insights
  
• Empower sales teams with a single source of clarity, not more noise

Because when you stop guessing who to call next - you start closing more.

Want to See It in Action?

Check out how Jani King cut prep time, increased lead velocity, and enabled data-driven upsell targeting - all in 6 weeks.