Brand and press
Writing about SupaHuman, or using our name and logos.
Everything a journalist, partner or customer needs to describe us accurately and use our brand properly: who we are in a paragraph, how to write our names, logos to download, colours and type, product images, and who to contact.
About SupaHuman
Who we are, in the length you need.
Copy any of these as they are. If you need to cut them, keep the first sentence.
SupaHuman builds AI for vocational education and workplace training, including VETos, the AI operating system for vocational education, and Nova 5, AI coaching for learners.
SupaHuman builds AI for vocational education and workplace training. VETos drafts and maps assessment tools and learner resources against a provider's scope, so trainers review a draft instead of starting from a blank page. Nova 5 turns those programmes into role plays, simulations and coached practice that learners do on their phone. SupaHuman is based in Sydney, Melbourne and Auckland and works with training providers across Australia and New Zealand.
SupaHuman builds AI for vocational education and workplace training. Its first product, VETos, is the AI operating system for vocational education: it drafts assessment tools, assessor guides, learner guides and mapping against a provider's scope and checks them for gaps before validation, so trainers spend their time teaching rather than writing. Its second, Nova 5, is AI coaching for learners: given a training programme, it builds a full programme's worth of practice in about 20 minutes, from voice role plays to branching scenarios, mapped to the units and kept current. Through its AI Studio, SupaHuman also builds custom AI for providers, skills bodies and government. Founded in 2023, the company is based in Sydney, Melbourne and Auckland and works with RTOs, TAFEs, PTEs and industry skills boards across Australia and New Zealand. Its belief: free smart minds from tedious work, and build them for what's next.
Key facts
- Founded 2023, Auckland
- Offices in Sydney, Melbourne and Auckland
- About 30 engineers, AI specialists and educators
- Products: VETos, Nova 5, Nova Classroom; services: AI Studio, AI Academy
- Customers across Australia and New Zealand
Legal names
Trading name: SupaHuman. The New Zealand company is Supahuman Limited. The Australian subsidiary is Supahuman Pty Ltd (ABN 25 701 059 743). Use the trading name in copy unless you're writing about the legal entity.
Leadership
Dave Howden, CEO and co-founder
Blair Woods, CTO and co-founder
Zane Hemmingsen-Jensen, COO and co-founder
Headshots and interviews on request.
How to write our names
The spelling matters to us.
Logos
The SupaHuman logo.
Use the horizontal logo wherever there's room, white on dark backgrounds and black on light. The brandmark alone is for small spaces and social avatars. Don't recolour, stretch, rotate, outline or add effects, and leave clear space around it of at least the height of the H.
Product lockups
Products carry "by SupaHuman".
Each product name is set in our heading typeface with the second word in its gradient, and the SupaHuman logo alongside. Use these rather than setting the names yourself.
All lockups in both colourways, plus the AI Academy lockup, are in the brand kit.
Colours
Navy, Supa Blue and a little gradient.
Most of what we make is navy and white with Supa Blue for the thing you should press. The gradient is for one accent on a page, not a background.
Typography
Two typefaces.
HEADINGS · GEOMANIST
Free smart minds from tedious work.
Geomanist Regular, tight letter-spacing, sentence case. Geomanist is a licensed typeface; we can't redistribute it. If you don't have it, Inter is the nearest free stand-in.
BODY · IBM PLEX SANS
Plain sentences, British English, no hype. Something concrete beats a superlative every time.
IBM Plex Sans for body text and IBM Plex Mono for small labels. Both are open source from IBM.
Product images
Screens you can publish.
Current product screenshots and the social cards for each page. Credit "SupaHuman" if your style guide asks for one.
The films on the Nova 5 and te reo Māori test pages can be embedded or quoted with a link back. Ask us for the master files.
Using the brand
What's fine, and what to ask us about first.
Go ahead
- Name us and link to us in articles, reports and presentations
- Show our logo as "a customer of" or "in partnership with", in its original colours
- Use the boilerplate and product descriptions above word for word
- Publish the screenshots and stills on this page
Ask first
- Using our logo on a product, packaging or anything for sale
- Implying we endorse a product, service or opinion
- Co-branded materials or events
- Quoting our staff or customers by name
Write to hello@supahuman.ai. We reply within one business day.
Writing a story?
We can arrange interviews, demos on a real unit, customer introductions and data from the field. One email, one business day.